Capital Ideas Media publisher Mark Bunting sits down with Peekaboo Beans (CSE:BEAN) founder and CEO Traci Costa, who tells us about the children’s clothing company’s strategic shift from direct selling to an omni-channel model, and the immediate results Peekaboo has seen.
Another big change has been Peekaboo’s move to Shopify’s e-commerce platform, which Costa calls “amazing”.
Costa also discusses Peekaboo’s use of social media influencers to build brand awareness.
All of these moves Costa believes will “supercharge” growth and light a fire under the stock.